Idea 6-9

Idea 6: Compile Experts Knowledge
Select a subject. List a few (10 or 15) well-known experts in the field. Interview
them personally or on the phone. Ask their permission and compile the interviews
into one book or audio MP3 file or CD. Sell it as What experts say about ______?

Select 10 to 15 top selling books on a subject. Extract small sections from the
books. Ask permission from the authors. Make it clear that full credit will be given
to them, the name of their book and their contact details will be published. You
have got a new book ready without any knowledge in the subject! Give an
attractive title based on the subject.

Dont worry about marketing as of now. Your target is to get an idea about your
product before completing this chapter. Soon after that you will learn about
marketing your product!

Idea 7: Archive Websites
You can archive selected websites of a subject by capturing screen shots (use
some software or just press print screen) and copy it in your favourite word
processor like MS Word. Highlight the information available on each site with the
URL directly linking the webpage. Make a PDF file (e-book) and market it.

For example, you may spend some time and list out the educational websites
that provide really valuable information for children. Archive it, probably a set of 5
or 10 e-books, each having information about a subject, e.g. Science, Indian
History, etc. You can either sell each file as an individual product or sell all the
books as one product. You can title the book like 51 websites your kids must visit
to improve their ranks and sell it to parents.

By doing this you are: (1) giving an idea that most parents have not thought
about, (2) saving parents and childrens time by searching and listing the real
good websites and giving them a complete product, (3) saving their money and
efforts, as they save their computer usage and internet browsing time, (4) making
it easy for the parents to teach their kids and (5) helping the children stay ahead in
their studies, provided they make use of your product.

You will find useful software to create an e-book on your course CD.

Idea 8: Create a Tutorial
The accounting software Tallyis hot today in India. Every business needs an
accounting package like this today and people have realized it. But not every
businessperson is expert in accounts or in using computers.

Similarly there are hundreds of useful software packages that need special skill
to use. You may be an expert in a software program that people find difficult to
use. You can create tutorial for such software. It is not difficult to create such
tutorials. Just type-in the step-by-step instructions, for every single screen of the
software - using all your experience. Once you finish with instructions, capture
various screenshots and insert them at appropriate places.

To capture screenshots and insert them into the tutorial you need not be an
expert graphics designer. Just try this: open any screen, press Print Screen key,
open MS Word or any editor where you will type your tutorial and paste it (i.e.
press the keys Ctrl + V). Thats it. Very simple isnt it? After completing the book,
you can convert it to PDF format or HTML format or executable file format
(EXE).

You will find useful software to create an e-book on your course CD.


Idea 9: Joint Ventures
Spend some time and search for software or other online products that are
extremely good but are badly marketed i.e. not widely seen on the internet. Once
you complete this course, just by glancing at their websites and by doing some
simple research, you will be able to tell whether the owner of the product is making
use of the full potential of internet marketing.

Once you have located the right product, contact the owner and get exclusive
marketing rights preferably for the lifetime or at least for 10 years. Guarantee them
to triple their sale in 90 days, or the contract is void (or as you find it practical). It is
always better to sign a Non-disclosure and Non-competition agreement.
Approach an advocate to do it. Then promote the product after learning all the
secrets from the coming chapters.