Idea 2: Do same things differently
Find what others do and do it differently! Go to search engines and locate the
products of your skill. Find what people are already buying or spending money on.
Just add an angle to it and come up with your own new, improved version of those
products or services. If someone is already selling this, find out what is lacking in
their product that you can improve on.
Idea 3: Supplement to Hot selling products
Find a product that is really hot (regardless of how many websites are selling it
more the competition is, better the prospects are!). Imagine if you buy that hot
product, what will be the very next thing you need, think and analyze. Work on
that "next step" product.
For example, one of todays hot products (in offline business) is Mobile
Phone. Every Tom, Dick and Harry is buying the mobile. But no one tells them
how to cut-down the monthly bills and save money. You can sell them a book with
the title How to upgrade your mobile phone, every year, without spending a
rupee. You can show them the various methods to cut-down the monthly bill and
show them that they can upgrade their handset free-of-cost every year.
Remember, you may not be an expert in mobile phones. But you may be an
expert in cutting costs!
Idea 4: Offer Solution to a Problem
Find a problem and give a solution. Just recollect this instance. Recently you
were working on the computer (or in the garden) and you faced some problem.
You thought, if there were some software (or a solution) to cut-down the time and
job involved, it would have been great! Later you found the solution yourself and
solved the problem! What if you convert that idea into a product?
Visit some online forums (like Yahoo or Google groups) and search for the
topic of your interest. Most likely many people will be asking for help with
something that you may have a solution for. Pay special attention if multiple
people are asking for help with the same problem. The more people who have the
problem, the more sales youll make. The easiest sale is made by selling a
solution to a problem people already have.
Look at every innovative product that saves our energy or time or money. All
those products were built on providing to a problem. Visit some local trade
exhibition you will find so many products, displayed for the first time that were built
on some simple ideas.
Idea 5: Re-create Bestsellers
Find the top 10 best selling books or e-books or audio or video. Few will be on
the same topic. Is the topic related to your interest, skill or experience? Then buy 5
to 10 of the bestselling hot products on that topic. Find what is missing in them.
Make an online version of it, if (and only IF) you are in a position to re-create these
products with your own skill and experience. That is, create an e-book or MP3
file or video file. If you give a right title and market it correctly, it is guaranteed to
sell, as the subject is Hot!
It is important to know that you are not supposed to copy a product! If you do
not have any skill or experience in the subject, you are going to breach the law by
simply copying others intellectual property. If you select a subject of your skill, you
are going to learn the current trend and give it to people the way you would have
liked it or the way it would have benefited them more. Got the idea?
If you are a frequent visitor to movie theatres you already know what we are
discussing here! If not, find out a super hitmovie of the season and ask a
frequent viewer, if there was a movie on the same subject or style in the past. You
will be surprised at the reply. Most of the ideas and products are just a variant of
Idea 2-5
Labels: Idea 2-5