Google adwords, yahoo,rediff

Google Adwords
There are lot many reasons why most of the internet marketers prefer Google
Adwords PPC ad engine. You can start or stop an ad campaign almost instantly.
This helps you to test your ads, your website sales copy and the whole marketing
strategy without wasting much of your time.

With Google Adwords, you can restrict your ads for a specific region and
specific time slot. Apart from that, if your ad performs well, i.e. if the click-through-
rate of your ad is high, you will spend less money.

The home page for Google Adwords is http://adwords.google.com/select/. If
you spend some time to browse through this official help page of Google
https://adwords.google.com/select/steps.html, you will easily learn to setup and
run your ad campaigns.

This link (https://adwords.google.com/select/KeywordToolExternal) is the
keyword tool provided by Google to help you create an extensive list of keywords
for your ad campaign. As you create your keywords, you will also get estimation
about the position of your ad for the particular keyword.

If you want to analyze extensively, login to your Adwords account and then go
to https://adwords.google.com/select/TrafficEstimatorSandbox. It will give you a
good estimate as to how much others are paying "per click" for the keywords you
entered. You will be able to see how many clicks you can expect to get per day.
And also you will be able to see how much you can expect to pay "per day" for
every keyword in your list.
Yahoo Search Marketing
Home page: http://searchmarketing.yahoo.com/
Keyword Selector Tool: http://searchmarketing.yahoo.com/rc/srch/
Bid Tool: http://uv.bidtool.overture.com/d/search/tools/bidtool/

Rediff P4C Classifieds
Home page: http://classifieds.rediff.com/
To place ads: http://pay4clicks.rediff.com/scripts/campcreate_1.phtml


A mind boggling secret about Pay-per-Click
(People sell half of the following information for more than Rs.500 in India, probably
because they are good at marketing!!!)
If you learn (and become an expert in) pay-per-click advertisement programs,
you will understand the cost of various keywords for advertising.

Select a few cost-effective keywords and search for affiliate programs based
on those words. Check the conversion rate of the affiliate website i.e. how many
visitors you need to send to their website to effect a sale. Calculate the expense
involved to send those many visitors to their website and the amount that you will
earn on creating a sale.

For example if you have to pay Rs.5.00 per click for the keyword perspective
drawing, and you join an affiliate program who sells a product related to
perspective drawing. If their conversion rate is about 50 and your commission per
sale is about US $ 10 (or about Rs.450/-). Then you spend Rs.250/- to earn
Rs.450/- (i.e. you create a sale by sending 50 visitors to their website).

If you take pain initially to calculate carefully and to find an affiliate product
that fetches you more than you spend, later you will earn money without pain.

Your own Affiliate Program
This is a widespread method of promoting a website. Please do not confuse
this with what we explained about affiliate marketing in the earlier chapter.
Affiliate marketingis promoting a product of another website (some other vendor)
who hosts the affiliate program and get paid for promoting the product.

To promote your own product, you will run the affiliate program from your
website. You will recruit internet marketers as your affiliates and pay them for
promoting your product. Depending on the type of your product and your
marketing plan, you may pay them for every visitor, subscriber or customer.

To setup affiliate program for your website (to track the sales that are referred
by affiliates), you have three options.


. Install a readymade affiliate tracking software on your site
. Use a third party such as CommissionJunction.com, Clixbank.com and
PayDotCom.com
. Install the program that we provide you free-of-cost

To setup your website to handle good number of affiliates and to handle huge
volume of sale, you may choose one of the first two options. Your investment
would be anything between Rs. 5,000/- to Rs.20,000/- But most of your job will be
done automatically by the software. You may have to just write cheques to your
affiliates at the end of every month, or in some cases payments can also be
automated.

Just to get started with a small setup of affiliate tracking program, you may
choose the third option, which will cost you nothing. But you will need to learn
basics of html and website design, as you cannot depend on someone for simple
tasks to track the sales.

If you are a beginner (and do not have experience with any software) you may
find it difficult to understand how the program works. Our intention is to get your
online business started and make you aware of the various options available for
promoting your site.